Sura Colombia launched an agile and effective marketing campaign, 100% powered by Artificial Intelligence, achieving incredible results in just 72 hours.
Sura needed to launch a full campaign in just 72 hours.
The challenge was to move beyond traditional processes without sacrificing quality or impact — and to prove that AI could deliver results equal to or even better than previous campaigns.
The strategy focused on leveraging AI tools to:
Agile collaboration between teams helped accelerate every stage of the process.
With Beyond Media’s support
The teams worked together to enable a full activation in record time.
As a priority to optimize its media planning budget, Sura trusted Beyond Media to demonstrate the efficiency of programmatic buying through DV360. Facing this challenge, we analyzed various approaches to improve frequency cap control.
The solution implemented was to set a weekly campaign frequency aligned with the existing traffic structure at the insertion order (IO) level. This centralized exposure control across all IOs, resulting in more efficient delivery and optimized budget utilization.
The integration of intelligent solutions allowed us to optimize key processes and generate a real impact on overall performance.
In View-Through Rate compared to previous campaigns
In production time for assets (from weeks to 72 hours)
In costs compared to business as usual
