We supported the brand throughout the entire strategic and operational process, ensuring that content and platforms were aligned with what was happening during the season. The result was a significant improvement across all KPIs.

Brahma leveraged the audience’s key passion points to develop an integral strategy that combined physical presence in key spaces with digital amplification designed to connect with the audience in real time. The brand succeeded in increasing engagement, significantly surpassing the category benchmark.

Strategic Marketing Objective:

Increase the Engagement Rate compared to previous campaigns and above the category benchmark.

Actionables:

• Monitored performance of  platforms in real time.
• Identified which combinations of messages and audiences generated the strongest connection.
• We take advantage of consumption moments to boost message relevance.