Introduce the launch of Leche Barista and educate consumers on its proper use.
We designed a campaign to teach consumers how to become coffee experts at home.
Our strategy combined influencer marketing with specialized media — leveraging the authority bias to build credibility.
We also created a Barista Challenge featured in streaming shows, supported by a broad ecosystem of digital media channels to maximize reach and engagement.
Achieved a 186% increase in sales during the campaign period.
In View-Through Rate compared to previous campaigns
In production time for assets (from weeks to 72 hours)
In costs compared to business as usual
